Warner Bros. Discovery has introduced that Italian manufacturing government Elettra Canovi has been appointed as director of scripted content material for Max in Italy, the place the streamer will probably be operational in 2026.

Canovi joins Max, the place she will probably be main the event and manufacturing of authentic scripted sequence for the Italian market, from her function as head of growth at Italy’s Indiana Manufacturing. There, she performed a key function in shepherding reveals equivalent to “The Leopard” (Netflix), “Undesirable” (Sky Studios) and “Vostro Onore” (RAI Fiction), overseeing their complete manufacturing course of from growth to supply. 

She additionally beforehand held roles as editorial division coordinator and story editor at ITV-owned Cattleya, the place Canovi was concerned in the event and manufacturing of titles equivalent to “Gomorra,” “Suburra” and “Zero Zero Zero.”  

Canovi joins Max following the announcement of their first Italian scripted authentic manufacturing, the restricted sequence “Portobello” by revered auteur Marco Bellocchio, now filming in Rome. “Portobello,” which is able to debut on the platform in 2026, tells the story of Italian TV host Enzo Tortora, who was a sufferer of one of Italy’s most clamorous travesties of justice.

In her new function, Canovi will report back to Laura Carafoli, SVP content material networks and streaming for native productions Italy and Spain, who leads a staff that features Cecilia Penati, senior director chargeable for unscripted on Max, in addition to vice presidents of programming Aldo Romersa and Gesualdo Vercio. 

Max is now already out there in some 25 nations in Europe, spanning Spain, France, Benelux, the Nordics and Central and Jap Europe.